It's easier to give-up

It's so much easier to give-up than to fight on. It's the nature of things, it's our nature. 

There is nothing wrong with deciding to stop a project that is not bringing fruits. The only catch it when to stop. Too early, and you're giving-up. Too late, and your bankrupt. It'd be foolish to keep on doing the same thing and expecting different results (heard that before) but when you're in the midst of things, it's difficult to see the signs. Interestingly, missing those signs are what turns hopeless projects into great fortunes.

Frankly, it's more fun to never give-up.